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Today, the big news in entertainment came from Beyonce and Jay Z. The popular couple revealed that Beyonce is pregnant and that will surely set off a barrage of online betting props related to the birth of the couples first child.
Jay Z has become one of the most influential figures in Hip-Hop over the past two decades and Beyonce has taken the world by storm first with her group, Destiny’s Child, and then again with her solo career. The couple is considered to be one of the glamour duos when it comes to public curiosity.
Online sports books have made a habit in recent years of taking top entertainment stories and turning them into betting opportunities for gamblers. Odds have been placed on Lindsay Lohan’s next trip to therapy, Alex Rodriguez’s next girlfriend, and the potential names of celebrity babies.
With Beyonce and Jay Z revealing the pregnancy, the odds will likely focus on the due date of the baby. It used to be a tradition that office pools started at places of employment or in families when women became pregnant. The sports books have taken this type of betting to a new level.
The online betting is not only limited to celebrities. Political betting on who will win various elections have also become popular. In the presidential election of 2008, odds were placed on John McCain and Barack Obama, with gamblers receiving lower odds if they chose Obama.
Reality television betting is another form of gambling that has taken off on the Internet. Sports books are offering lines on all the live reality shows, with American Idol and Dancing with the Starts being among the most popular shows that bettors wager on. Contestants are given varying odds based on public perception and the contestant’s chances of winning in a given season.