How To Naturally Regrow Your Hair | Novus Nutrafol Interview


– Hi, how are you guys? – Good, good. – Fine, good. – Thanks for waiting. Thanks for taking our call today Appreciate it. – Super. I just spent some time on your website. You are the orgasm center? – Yeah. (laughs) – [Roland] Good. Can we do another
interview about that topic? – Absolutely. – Absolutely. – I have lots to say about it. (laughs) – We have lots to say about it too. – [Roland] I know, I know. This is why maybe we’ll do this offline – Yeah, for sure. – We’ll save that one for
a nonpublic interview. – [Austin] I know, right? Yeah. – Congratulations. Is it a new center, the Novus Center? – It is. – [Roland] It is? That’s great. – So we opened up about three years ago. – Great. – [Stephanie] And I was in
family practice before that. So I’m a physician assistant. – [Roland] Yeah. – And was in family
practice for about 18 years and kind of decided to switch
things up a little bit. You know, I was more of a
natural approach with my patents. – Right, so you probably were you working with a derm or a plastic? – Actually family practice. – [Roland] A family practice. But with an MD, a traditional MD? – [Stephanie] Exactly, yeah. – Interesting. So you decided that was not your path. You wanted to go more
holistic, integrated, broader, outside of Western med? – [Stephanie] Exactly. – That’s great. – So, you know, there
was something about it as far as, you know,
patients coming to see me and no longer wanting Band-Aids. – Exactly, exactly. – [Stephanie] They
wanted to fix the problem – That’s great. – [Stephanie] Once and for all. – That’s great. – Yeah, and really it comes down to obviously like diet, exercise, stress, hormone balancing. And with all of that, you know, I was able to get my patients off of a lot of their medications. – That’s incredible. – [Stephanie] Which
isn’t Western medicine. So I was kind of getting a little bit of flack at the practice. – Oh, so fuck ’em, I’m
gonna go off on my own. (laughs) Right? Well done. Isn’t it incredible? That’s the impetus to
actually muster up the courage to open your own practice. And it sounds like you’re hiring. Somebody just called
for a job interview, so – Yes, they did. (laughs) – [Roland] So things are great. Things are great. Congratulations. I’m happy to hear that. – [Stephanie] Thank you. – I’m a big fan of the non-Western, nontraditional medicine approach as well. And we’ll talk about part
of part of the story, some of your questions allow me to tie back into the backstory on how all of this started. And it started exactly the way that you started your business. It was a reaction to Western medicine. – Yeah, absolutely. We’re in the process of
franchising right now. – Great. Well done. – Yeah, so our first clinic is opening up in Newport Beach within the next I think it’s like 60 days. – Interesting. – From there, we’re doing
La Jolla and Palm Desert are the next two that
we’ve signed leases on. – Interesting. So now will you own those centers or are you franchising them? – I’m still gonna be part owner, – Got it, so – Or I’m gonna be – Like a partnership, right. Because franchising gets really tricky with the FTC, and you have to, the franchise manual,
by the time you’re done, is like that big. It’s a half a million
dollars in legal fees, maybe more today. – Yes. – So yeah, it’s perfect. It’s perfect. Well done. – Thank you. – That’s great, yeah. – Yeah. It’s exciting. – Yeah, I’m sure that they’re
lining up for better sex. (laughs) – Yeah, man. – Who doesn’t want who doesn’t want multiple orgasms, right? Right? Now are you so before we get started are you actually people reporting? Because I’ve heard some
interesting stories on the P-shot and the V-shot or O-shot. O-shot, right? – [Stephanie] Yeah. – [Austin] Yeah. – O-shot and the P-shot. O-shot or even the Thermi device that is the vaginal rejuvenation, but on an internal applications, women are reporting
having multiple orgasms as a consequence of that procedure. Have you heard that? – Yeah. In fact, I am a case study. So I myself have gone through everything that we do at the clinic. – Wow, well done. – [Stephanie] It’s my own experience. – Breaking through glass ceilings. Congratulations. (laughs) So funny. All right, whenever you’re ready, I’m happy to start. – [Stephanie] Okay. – Cool, awesome. Well, I guess I just wanted to start – You want to start first? – Yeah, I want to start with how basically we came to Nutrafol. It was our Theradome guy like the red laser guy. – Right. – Okay, so yeah, some guy was was he also selling us the PRP kits? – Yeah. So it was the Eclipse rep. – Right. – [Stephanie] He was
selling us the PRP kits. And then, at the same time,
you know, we were doing hair. And so then he was talking about Nutrafol and then he was talking
about the Theradome. You know, and so we’ve been using Nutrafol in the practice for the past
I want to say over a year. And we have a lot of patients who like it. And, you know, who stay on it
and get great results with it. And Austin came to us. You know, we started
doing these YouTube videos and kind of like Facebook Live videos. And he’s like let’s do a video on Nutrafol because patients are asking about it. And, you know, I said
to him, I go, “Hold on. Before we do that, I want
to speak with the person who actually invented it. That way, I can actually speak correctly.” (laughs) – Amazing. So are we recording now, or we’re just having a chat offline? – We’re recording now, so – [Roland] Oh, we are? Okay. All right. So thank you. Yes, I appreciate the
opportunity to share our story. And I’m more importantly thrilled to hear that your patients are loving it. I’m sure you probably hear some interesting case
success stories, right, that are heartwarming. We hear them all the time. We often take, we’ll get
a testimonial from someone that’s so heartwarming, we have a little gong in the office. And we hit the gong and read
the testimonial out loud. And people are clapping and crying all at the same time. – I love that. That’s great. – [Roland] It’s really – Oh, good. – For us, that’s a successful day. – Yeah. – That’s really, that’s
really the ethos here, how can we help people. And this is really why we’re doing this. – Right. – So yeah, happy to answer
any questions that you have. – All right. I guess the first question
is so for our listeners, what exactly is Nutrafol. What can it do for them? – So we were the first
company to introduce standardized nutraceuticals to the dermatology and
aesthetic plastic channel. Prior to us arriving on the scene, the products in the market were obviously the two FDA-approved,
Rogaine and Propecia, which is finasteride. And then there was
another dietary supplement on the market that was basically
protein and biotin, right? And that essentially
addresses the assumption that there’s a nutritional deficiency at the root of compromised hair health. So we developed a product that really used
standardized nutraceuticals. It was really in the last 10 years, the industry has finally
stepped up their game and is now applying
pharmaceutical standards to manufacturing and to research really. So we now are seeing a trend where ingredient research companies are investing heavily in clinical studies. – Right. – So for example, the
ashwagandha in our product is standardized to 10
percent withanolides. And that is basically the
most potent part of the plant is extracted with some
high-tech technology and isolated and then added
back into the product. And so, that ingredient alone has 12 clinical trials associated with it. So we, for us, it was so important to find ingredient partners
that were investing in clinical research – [Austin] Right. – Evidence of efficacy at
very specific dosages, right? And so, that was really, that was really how
Nutrafol was essentially, how we were thinking about it when we were formulating the product. So what we did was we reverse engineered multiple triggers really. We looked at the literature
and realized why is no one there hasn’t been anything
approved in almost 40 years, for example, right, in the category. Forty years, not one single
drug has been approved, right? – [Austin] Yeah. – So what does that – Approved for the hair
and aesthetic industry? – For hair. For hair, yeah. Yeah, yeah. Which is pretty incredible,
right, if you think about it. – [Stephanie] Yeah. – So really what’s been
happening is I think the pharmas have been focusing
on single gene targets or looking for single molecular entities that would target a single gene. And the assumption is that hit that gene and then everything would
just fall into place and start, hair would start cycling, the quality would
improve, etc., etc., etc. We took the position
that, no, wait a minute. Compromised hair health
really is indicative of body out of balance. – [Stephanie] Right. – So your body is no longer
in homeostasis, right? So when we did the research, we started with inflammation and saying, wait a minute, inflammation. And I’ll tell you that, a little story about
how that was discovered, my personal journey in this industry. But inflammation was a target
that nobody was talking about. And we know that inflammation, so we know that inflammation
leads to pretty much every disease known to mankind, right? – [Stephanie] Yeah. – It’s essentially higher
levels of inflammation over a long period of time
ultimately lead to disease. So hair is no different. If hair follicles are subjected
to inflammatory molecules because of environmental
triggers or poor diet or a compromised microbiome, you are going to alter signaling molecules that control the hair growth cycle. So really the best way to
describe it is inflammation, imagine inflammation coming between a, or like this visual of
something coming between a cellphone and a cell tower that interferes with the signaling and the communication, right? – Right. – That’s essentially
what inflammation does. It interferes with the signaling – [Austin] Yeah. – And ultimately shuts down, leads to potentially shutting down of the hair growth cycle, right? – [Stephanie] Right. – So anything that lowers inflammation is a bonus to the body. Anything that obviously
lowers inflammation in this particular category
is a benefit to hair, hair growth, hair cycling, right? What else did we do? One of the biggest
areas that we discovered where there was no, no one was really paying
attention was stress. – [Stephanie] Yeah. – People have, so physicians often
talk about anecdotally, oh yeah, stress is, can, you know, will cause excess shedding. That’s called telogen effluvium, right? So if stress can be, is at
the root of hair shedding, what is at the root of stress? That was the question, right? And so, when we looked at
the competitive landscape, nobody was putting Xanax
in a hair wellness product because you don’t do that, right? – [Stephanie] Right. – You know, the solution for
stress is lifestyle changes and sometimes excess
stress leads to anxiety and the solution there is really Xanax and other antianxiety medications, right? So fortunately Ayurvedic medicine has used stress adaptogens in – [Austin] What kind of medicine? – [Roland] Ayurvedic medicine. – [Austin] Ayurvedic. – So that’s Indian medicine, right? So plants like curcumin,
ginger, other plants, shilajit, which is great
for skin, by the way, shilajit. – [Austin] Yeah. – We just had a great
study on shilajit and skin. So the white space was, well,
no one is addressing stress. And we identified a partner
that had 12 clinical trials that showed, was proven
that they were able to lower elevated stress hormones significantly in a very short period of time. – [Stephanie] Wow. – So, so when you look at stress, stress plays such a
role, such a major role in compromised hair wellness. – Yeah. – It disrupts the endocrine system. It disrupts how the thyroid functions. It actually disrupts how
iodine is utilized in the body. And iodine is critical
for thyroid hormone, good optimal thyroid
hormone functioning, right? – Right. – Can compromise the liver. It can compromise the
microbiome in the gut. So stress really, there’s so, I can go on forever on that. – You said one of your partners
did 12 clinical studies proving it could lower the
elevated stress hormone. – Yeah. – What did they do? Was it a certain ingredient? What exactly did they do in that? – Yeah, so they tested ashwagandha. – Oh, right. – So ashwagandha, yeah, so ashwagandha has been
used in traditional medicine for many, many years. – Right. – But this is the first
time someone actually, it’s amazing. You know, you have all
these beautiful plants. And nobody was investing any money showing scientific
evidence that botanicals have efficacy in doing wonderful things for the human body, right? So they took ashwagandha. They isolated the phytoactive withanolide. And they standardized it to 10 percent. So they created a pharmaceutical
grade stress adaptogen. – Yeah. – And through clinical trials, one of the best ones was
at Ohio State University. They proved that the ingredient was able to lower
elevated cortisol hormones in chronically stressed adults. – Right. – Yeah. – So that was very important for us. So really understanding standardization, understanding what are
the efficacious dosages, what is the clinical
dosage required to lower – Right, and – [Roland] Significant levels – And this means that even if they didn’t change their lifestyle, let’s say a busy working
mom running a company or something like that – What’s he talking about? – [Roland] Yeah. (laughs) – Handle the stress, and maybe they can’t make
that lifestyle change. This ashwagandha has been proven to lower the negative effects
of this stressful life? – Yes. So that’s a great question. So the study showed not only
does it lower stress hormones, but it actually builds
resistance to stress. So you start producing a there’s an idea that if
you’re so stressed out and your adrenals are taxed
because of the stress, you’re gonna start reacting and responding to the littlest things, right? – [Austin] Right. – So they showed less anxiety. They showed improvement in sleep quality. They showed an improvement
in sperm quality, which is very interesting. And these are multiple studies, right? – [Austin] Yeah. – They showed significant
increases in antioxidants like glutathione, which is
the mother of antioxidants. – [Stephanie] Yeah. – [Roland] Yeah, we love I love glutathione. They showed increases in
SOD, superoxidase dismutase. So, and then the other
one was catalase enzyme. – [Austin] Yeah. – And it’s interesting
because catalase enzyme is directly connected to the graying, hair graying mechanism. – [Stephanie] Wow. – So you think about it. People say stress can
cause hair graying, right? And also aging can cause,
can lead to hair graying because as you age your antioxidant levels start to drop. – Yeah. – Right. – And so, catalase is
one of those antioxidants that plays a role in breaking
down hydrogen peroxide, which is a byproduct of
just metabolism, right? And that bleaches out the pigment centers in the hair follicles. So you need to boost antioxidants to prevent hair graying. – [Austin] Right. – That’s a good antiaging strategy, because you’re an antiaging clinic, right? – Right. – Right. – So I’m glad I was able to share that with your listeners because – [Austin] Yeah, thank you. – Anything you can do to boost catalase – Yeah. – Is a terrific way to prevent graying. – And everything you just said, lowering the stress, preventing the gray, this all comes from just
one ingredient here, which is ashwagandha. – One ingredient, exactly right. – How many ingredients would you say. Off the top of my head,
I know I can count them – There are 22. And the real hero ingredients
are the nutraceuticals. – [Austin] Yeah, right. – The ashwagandha. The curcumin, which is
the most studied botanical on the planet. Over 7,000 clinical studies – [Austin] Oh, my God. – Are registered in
PubMed on curcumin alone. Curcumin also boosts the body’s ability to increase antioxidant production. It also increases
catalase, glutathione, etc. – [Austin] Yeah. – So ashwagandha, curcumin
all boost antioxidants. They lower inflammation. They all have antiinflammatory properties. – Yeah. – Some of the other hero
ingredients in Nutrafol are the saw palmetto. – [Stephanie] Yeah. – That ingredient prevents the conversion of testosterone to the DHT hormone, which is a hair damaging hormone. – Right. – When people talk
about genetic hair loss, androgenic alopecia, they’re talking about a
sensitivity to that hormone. So for whatever reason, some
people are more sensitive to the DHT hormone than others. Austin, you’re not. You have a great head of hair. You have hair like a fox. You have hair like a fox. You probably are not
sensitive to the DHT hormone. But if you are, there’s plenty of evidence in the literature that
shows that saw palmetto is an effective inhibitor
of the DHT hormone. – [Austin] Wow. – Which is incredible. So why would you use finasteride, which has sexual side effects. – Right. – If you have a natural botanical that has a similar
mechanism of action, right? – [Stephanie] Right. – And so, you just have
to take enough of it and you have to obviously
take it all the time, right? So lowering the DHT hormone was an important target
for us as a company, lowering the inflammation, lowering the stress hormones, boosting antioxidants, increasing microcirculation. So all of these botanicals all boost nitric oxide production. And that’s an interesting, that’s one of my favorites as well and also antiaging favorite. – [Austin] Right. – But that increases,
improves wound healing. It also is a vasodilator. It opens up the capillaries. So it improves blood flow. – [Austin] Right. – And blood carries oxygen and nutrients to the hair follicles. So anything you can do
to increase nitric oxide is a win-win in hair wellness, as well as in sexual wellness, right? – [Stephanie] Right. – So did you know that Viagra doesn’t work if you have low levels of nitric oxide? – [Austin] Really? – Yeah. So there’s no guarantee
that Viagra will work unless you have normal
levels of nitric oxide. – [Austin] Right. – Wow. – So you’re gonna need
that nitric oxide anyway. – Right, anyways. – So yeah, yeah. Yeah. So those are some of the targets. We do have a super vitamin E. Those are trocotrenols. – [Stephanie] Yeah. – Vitamin E has tocopherols predominately and some tocotrienols – What are those? – So those are super antioxidants. – [Austin] Okay, got it. – So the tocotrienols
are 40 times more potent as an antioxidant than
traditional vitamin E. I’m gonna say a big word here. The tocotrienols target
lipid peroxidation, which is, that contributes to
producing more inflammation. So there was a study on
that ingredient alone – Yeah. – In an eight-month study,
that ingredient alone showed hair growth,
reduction of hair shedding, just by targeting lipid peroxidation, just by adding a super
antioxidant in your daily routine. So, and then of course,
the nutritional component is also important. But you can’t deliver
nutrients to a sick follicle. – [Stephanie] Right. – So here’s an interesting little fact. Inflammation is a vasoconstrictor. It actually constricts the capillaries that are carrying the
blood and the oxygen, the blood to the follicles, right? So inflammation is a vasoconstrictor. So in the presence of inflammation, it inhibits good blood
flow to the follicle. So anything that has the opposite effect, the nitric oxide component, is important for hair wellness. So there’s a lot. There’s a lot of moving parts. – [Austin] Right. – It’s not a single gene. It’s not a single receptor. It is multiple triggers. – [Stephanie] Right. – That’s really why the
pharmas haven’t figured out how to develop anything that contributes to a reduction of hair shedding, an increase in density, improvement in hair quality, right? So we as a company really
changed the conversation, and we changed the paradigm treatment in how physicians were viewing hair loss. – Right, I was gonna ask
because I think I’ve heard one of the other blogs about,
or podcasts with Dave Asprey. – We love Dave Asprey. – Yeah, yeah, man. – He’s awesome. – Yeah, and one of you
guys, you were saying how the industry is like,
okay, DHT, you’re the bad guy. This one thing is the
one thing we need to fix, when in reality, hair loss, hair thinning, it’s a multitude of things. It’s not just one thing. – Right. – Correct. – And so, I have to ask, me as a guy, if I’m starting to lose my hair and I wanna know what’s causing this, why should I take this, what sort of factors could
be causing my hair loss and how does this affect
all of those factors? – Sure. So typically with men, the dominant trigger is this sensitivity to the DHT hormone. – [Austin] Okay. – So you are gonna have a genetic, if you have a genetic predisposition to the sensitivity of the DHT hormone, it makes sense to think about
this as a prevention, right? This is not divine intervention, although it is divine intervention, right? – Right. (laughs) – Plants are divine, right? – Yeah. – But this is a no-brainer. And as an antiaging clinic, it makes sense your ethos and
your MO is prevention, right, and also reversing, right? – [Austin] Right. – So in this case, if a
man knows that he may have a bad gene running in the family, be proactive. The minute you see any sign of thinning, take a product like Nutrafol. It has a natural DHT inhibitor. It doesn’t compromise the libido. In fact, the saw palmetto was used in traditional medicine as an aphrodisiac. – Wow. – Can you believe that? So yeah, so it’s incredible. So not only does it block
the DHT production, right? – [Austin] Yeah. – But it also increases significantly nitric oxide production. – [Austin] Right. – Which is the, I think
that’s the aphrodisiac. – Yeah, yeah. – [Roland] Effect, right? So we tell men, the minute
you see a sign of thinning, don’t wait, don’t wait
until you have a yarmulke landing pad on the back of your head. – Yeah. – I have one. I have one. I didn’t know I had options 15 years ago when I started losing my hair. Twenty years ago I started losing my hair after my radiation treatment
for thyroid cancer. I triggered a predisposition. I had been thinning and then it just, it was downhill. And I was one of those men who was living on a path of denial and had I done my research and
I had been more preventative I would have prevented a quarter-size hole on the back of my head
from becoming this big. I’m gonna make the shape of a heart because I still like my head. – Yeah. (laughs) I know. – I love my head. I love my little bald spot. – So 20 years ago, your
hair started thinning. I’m sure you did your own research. And did you try other things? – Yeah. Yeah, so I was one of those men. I tried Rogaine. I tried finasteride. I tried biotin. – Yeah. – But I was never compliant. – Right. – Yeah. – And that’s the, patients, if you’re listening,
compliance is everything. – Yeah. – Yes. – Right. – Part of it too is they get overwhelmed because there’s so much
information, right? And so, they’ll come to me, and they literally have like this bucket full of supplements that they take every day. And that’s excessive. They don’t even know what
they’re taking anymore. And they don’t know this
has a little bit of that and that has a little bit of that. So if you can kind of
condense everything, right – [Roland] Yeah. – Into like one product, and you say this has everything in it, this is all you need, get rid of the $1,000
worth of monthly supply. – Right, right. Right. – [Stephanie] It’s easier to
then be compliant with it. – Right, exactly. So obviously that’s
where you come in, right? Help them navigate that sea of unknowns. And maybe you don’t need
12 different antioxidants. – Right. – So yeah, so that’s
essentially what we did. We created a cocktail. Nutrafol really is a cocktail
of standardized nutraceuticals that targets those multiple triggers. And there are so many
wonderful side benefits. So as I said earlier, people report hormonal acne improving. We have physicians that give this to women who do not want to use spironolactone, which is an antiandrogen, right? – [Stephanie] Right. – Well, saw palmetto is an antiandrogen. And often hormonal acne can be related to the androgen hormones, as well as elevated cortisol
can lead to hormonal acne. So we have doctors who are giving Nutrafol to patients who do not want to use a drug to treat hormonal acne, which is really wonderful. People sleep better. We have women reporting my menstrual cramps have disappeared, after having lived with them for 15 years. What else do we have? I had eczema on my elbows my entire life, for as long as I can remember. I now have, my elbows
are soft as a baby’s ass. (laughs) How is that even possible, right? And it’s Nutrafol. It’s the botanicals that lower CRP, the C-reactive protein,
the marker for inflammation that you’ll see in a blood panel. So I have incredibly smooth elbows for the first time in my life. And you start connecting dots. It’s like how is that, a
coincidence, no coincidence? We have people, we spoke
to a woman yesterday who said that she can’t
work out consistently because her body was in too much pain for two, three days post-workout. Ever since she started taking Nutrafol, the pain has disappeared. I have no idea what happened there. I have no idea what’s going on. But it’s fascinating what happens when you lower stress hormones
and you lower inflammation, when you boost antioxidants. Suddenly you’re tweaking the
body back to homeostasis. Suddenly you have all of these secondary unintended outcomes, right? Because it’s not on the box. It doesn’t say you’ll sleep better, your cramps will improve, your skin will improve. None of those benefits are listed because we’re not really
allowed to talk about them. And our specialty is hair, right? – [Austin] Right. – So that’s really our
mission as a brand today is to help connect those
dots as thought leaders for our customers, our physician partners so that you can impart that
wisdom on your patients, right? Really it’s a smart supplement. It’s an antiaging supplement. It just happens to improve hair quality and improve hair growth. – [Austin] Right. – And lots of wonderful
hair-related benefits. We have people saying my eyebrows have never looked this good. We didn’t know we were gonna target, that it would target the eyebrows. – Right. – Yeah. – Or eyelashes. Izabella Miko, who is
in that film in 2000, I forgot the name of the film. But she started using the product. Four months later, she
sends me up a snapshot of her eyelashes and
says, “Is this normal?” (laughs) – Oh, my God. – It was night and day. – [Stephanie] Wow. – So wonderful benefits come to those who are interested in healing their body, using the wisdom of plants. – [Austin] Right. – It’s that simple. And sometimes the benefits of that are, oh, one very important
thing, hypothyroidism. – [Stephanie] Yeah. – So many women experience
suboptimal thyroid function. And doctors put Band-Aids on those women. – [Stephanie] Yes. – They put them on levothyroxine. And instead of saying, “Wait a minute, let’s look at your cortisol levels. Let’s look at selenium. Maybe you don’t have enough selenium because it’s deficient in soil or because you have compromised
absorption in the gut.” That’s one of the biggest
things that people miss. And we believe, we know, we did a 3,000 person case study. We have 3,000 case
studies in our archives. And 70 percent of those
people in the case study showed using inductively
coupled plasma spectrometry, it’s a hair mineral analysis. I don’t know if you use that. It’s a great tool. – [Stephanie] Right. – Showed malabsorption,
and as a consequence, all were showing deficiency
in micronutrients that are critical for hair health, right? – [Stephanie] Right. – So not that you have a
deficiency in your diet, but that in fact you’re just not absorbing what you’re eating. – Right. – So we tell everyone start with the gut. – [Stephanie] Yeah. – Look at your gut, if you have a compromised gut, you have malabsorption. What does that lead to? That leads to, because
of maybe processed foods, maybe antibiotics that you’ve
used over your lifetime. Taking an antibiotic is dropping
a nuclear bomb in the gut. Everything goes. Everything. Your skin, your health, everything. And pharmaceutical drugs and stress all compromise absorption
of nutrients in the gut. So back to the hypothyroidism, so if you have a selenium deficiency, you can supplement with selenium. But if you’re not absorbing it, it’s still not gonna matter, right? So we found that lots of moving parts, mercury present in liver from sushi, so big fish like tuna, shark, mercury accumulates in the liver. – Yeah. – And I’ll tell you what
that means in a minute. Aluminum. We saw aluminum in these test results. Aluminum from deodorants that are used. – Right. – Yeah. – Yeah. – It’s incredible how many people showed accumulation of
aluminum in the liver. So what does the liver need? The liver is where all of
the thyroid hormones are made and converted to the beauty hormone. T3 is the beauty hormone. – [Stephanie] Right. – So if the liver is
not functioning properly – [Stephanie] Right. – From alcohol, from pharmaceutical drugs, from stress, etc., you’re gonna have compromised
hair health, right? So the liver needs, you need to move those
metals out of the liver. To do that, you need selenium. You need milk thistle, lots of other wonderful botanicals that actually contribute to that. We introduced a liver
cleanse this past year based on this data that we saw from these hair mineral analysis tests. We were in fact for a year recommending other people’s products. So our clients would call in, say, “Hey, I’ve been
using it for four months. It’s not working.” – [Austin] Yeah. – So rather than turning our backs on them and saying, “Well, too bad, tough luck,” we have naturopathic doctors on staff that would have a
conversation as hair coaches. – Yeah. – And do a phone
consultation and understand that it sounds like
malabsorption is an issue. So, and then we were
introducing the test results. So we were sending them to other brands that had a digestive enzyme, a probiotic, a prebiotic, a liver cleanse,
an adrenal support product. And we would say, “Stop taking
Nutrafol for a month or two. Let’s fix your gut and see what happens.” Sure enough, you fix the gut, hair stops falling out, right? And now, get back on Nutrafol, and now hair starts growing. – Wow. – And now you have a best friend somewhere in Madison, Wisconsin who didn’t really have anybody that they could talk to that understood this more holistic
integrated approach, right? – [Stephanie] Yeah. – We of course will recommend PRP. Our hair health coaches
always highly recommend PRP as a way to accelerate – [Stephanie] Yeah. – [Austin] Right. – The reversing of the hair loss and of the hair shedding
and reversing of the compromised hair quality, right? So if you’re serious, you want to start on a
product like Nutrafol for two, three months, then do four courses of PRP treatment over four to six months, right? Add low laser light therapy, because that stimulates the mitochondria. I call that the perfect trifecta, right? – What’s the trifecta? What’s the trifecta? – The trifecta is Nutrafol,
PRP, plasma-rich platelet – Right. – And low laser light therapy. That’s a fantastic combination for anybody who is serious
about reclaiming their hair. And certain – I guess I kinda wanna
throw this question out there because the people listening
might be thinking this. Do they need to use red light therapy and do they need PRP? Can they just use Nutrafol? Or do they have to use all
three to get any results or the best results? – No, so you don’t have to. So Nutrafol, so here,
it’s a great question. So we published our first clinical study on Nutrafol for women
last year in the spring. And it was published in the Journal of Drugs and Dermatology. And we showed significant,
statistical significance in hair growth, hair density, etc. – Right. – So the product works on its own. – Right, on its own. Right. – On its own. – That’s awesome. – So you can use Nutrafol
on its own, absolutely. – Right. – Really what I’m saying is why not turbo charge your success. – Yeah. – If you want to get, right, three times the results, twice as fast – Right. – Exactly. – Then you have these other options – Exactly. – Capable to move faster. – Exactly. So PRP is an expensive treatment. – Right. – Or I don’t even know what
it’s costing these days. Maybe $1,000 a treatment. So it’s an investment. And it’s an investment that requires insurance as well, right? So Nutrafol is the insurance. – [Stephanie] Right. – It’s the maintenance before,
in between PRP sessions and post PRP treatment because it essentially
maintains the benefits of the growth factors that were injected into the scalp. – So even if you do PRP, you
still want to take Nutrafol to maintain the results that
you’re gonna get from it. – Right. – Exactly, because you
will go back to baseline. – Right. – Right. People will fix – Baseline is – Right. – Baseline is what’s baseline, right? Back to your natural lifestyle. – Yeah, we’re always aging. – Right. – We’re always aging. – Our body is always aging. – Exactly, exactly. Time is the enemy. – Right, if you fix the baseline, if you improve the baseline, if you take your bar from
like here to up here, you know, this will be your new baseline. And then when you get PRP, you want to maintain
that new baseline, right? Am I hearing that correctly? – Exactly. – Yeah. – Exactly right. Exactly right. So for our physician partners, Nutrafol is a fantastic
way to essentially support the success of a PRP
packaged treatment, right? – [Stephanie] Right. – You don’t want patients saying, well, my doctor did four courses of PRP. And it worked and I looked
great for about a year. And then it stopped working. – [Stephanie] Yeah. – And I’m gonna go to a new doctor because something went wrong, because it didn’t work anymore. It’s not a hair transplant where it’s a permanent fix, right? It’s just improving the
environment and the conditions for the hair follicles to thrive, right? – Right. – So you’re gonna go back to baseline. – Right. – Yeah. – So it’s important to temper
expectation of patients – Right. – And say this is an investment. – Right. – Protect that investment. Use Nutrafol indefinitely because it is an antiaging supplement. – Right. – All the ingredients
have antiaging properties to maintain it, yeah. – Right, and I have another question. I know you just brought
up hair transplant. Where does that fit into this equation? Some people just get a hair transplant and say be done with it. What sort of costs are people looking at? What’s the difference
between a hair transplant and using Nutrafol and doing
everything sort of naturally? – Right. So hair transplant obviously
is an extreme case. It’s an invasive procedure, lots of different hair
transplant techniques today. – Yeah. – What I can say is that the quality of hair transplants
today is incredible. You can’t even tell that
you’ve had a hair transplant. Twenty years ago, they
were butchering people. And sadly, getting a hair
transplant 20 years ago, if you got one 20 years
ago, you have a problem because not only have you
essentially scarred the scalp – Yeah. – But the hair that grew, was growing around the hair
transplant likely fell out, unless you were taking
a product like Propecia to try to reduce that hair loss. So with a hair transplant, you still need to protect that investment. – [Austin] Right. – Because what triggered the
hair loss to begin with, right? – [Austin] Right. – Exactly DHT, the DHT hormone. So you want to, A, protect the hairs that haven’t yet fallen out. – Right. – You want to protect the new hairs that have been transplanted – [Austin] Right. – So that they’re not
subjected to the DHT hormone and consequently shrink over time. – [Austin] Right. – So you still want, we have many transplant
surgeons that we partner with. – [Austin] Right. – We partner with some of
the transplant devices, like SmartGraft. I think they’re one of our main partners. So we work with them
closely and their doctors because there are patients who don’t want to take
finasteride post hair transplant. – [Austin] Right. – They want to take something natural. So physicians who are
sensitive to those patients who know about the benefits of Nutrafol will recommend Nutrafol as an
alternative to that therapy. – Right. So even, sorry, go ahead. – No, that’s okay. So something that I’ll
try to explain to patients is think about where your hair
follicle sits is like soil. Right? So this is your hair follicle is the tree. – Right, yeah. – The root is sitting in the soil. And the soil has gone bad. There’s no nutrients in it. It’s dry. There’s no water. And so, you know, those
roots begin to kinda die out. And the tree trunk begins to kinda shrink. And then the tree eventually falls over, which is the hair follicle. – Exactly. – You can do PRP, which is
going to help kinda grow that, the root system and the tree trunk. But if you don’t take care
of the soil underneath and constantly manage the soil, then it’s not gonna help. And so, that’s my way of
explaining what Nutrafol is. – It’s a great way to
describe it, exactly right. So talking about taking care of the soil, the soil is very dependent upon your diet, what you eat, when you eat, how you eat. Chew your food, chewing your food, great benefits of chewing
your foods, right? You can be a raw vegan. But if you’re not chewing your vegetables, you have a problem, right? And the soil is also controlled by so many other organs in the body. The thyroid plays a role. The liver plays a role. The gut plays a role. The microbiome plays a role. The adrenals play a role. So all of that needs to be
taken into consideration when you are focusing on improving not only fertilization, but the, well, the soil environment, right? – [Stephanie] Right. – Everything that nourishes the soil. – [Stephanie] Right. – So really important. – Awesome. Okay, I guess I wanted to ask you this because I think our listeners might be wondering this too. What makes you an expert in this field? – God. – I ask that to invoke
your personal story. I wanna know your personal
story and how you got – So I think what makes me an expert is I haven’t read a novel,
I haven’t read a fiction, or very little nonfiction in five years. My alter ego is Dr. Steve. I read papers in the
literature in bed, right? So I’m reading studies on autophagy. And I wanna understand how, for example, intermittent fasting
or 24-, 48-hour fasting can lead to improvement of hair, parameters that are involved in hair follicle cycling, right? I’ve made that connection,
which is really fascinating. – [Austin] Right. – So I’m constantly looking for bio hacks. So what makes me an expert, I think, is I’ve probably read a thousand papers in the last six, seven years. – [Austin] Yeah. – All related to hair biology. – Right. – So I enjoy it. I love geeking out. – Yeah. – I’m trying to, I’m holding back today. (laughs) – Oh, I can tell. I can tell. – I don’t wanna get
too deep into cytokines and receptors and genes, etc. But there’s a lot of
information in the literature. My passion is connecting the dots and really understanding
where the gaps are in the literature. And then, we as a company,
that’s what we’re trying to do. We have so much research going on here. We have partnerships
with University of Vigo. We just kicked off one
with Rutgers, with Cornell. We’re starting a conversation with the University of California, Irvine. There’s University of Bradford in the UK. So we’re really focusing
on next-gen technologies because of our new knowledge and what we’re finding in the literature. It’s so exciting what’s happening today. – [Austin] Yeah. – We’ll introduce topicals soon that will be the perfect, it’ll be the, what’s the, trifecta plus one. – Yeah, yeah. – It’ll be the perfect, right? So we’ll have topicals that
will essentially complement the inside, inner
wellness approach, right? So it’ll be the in-and-out approach. So very exciting. Lots happening in research. We’re leveraging on that and
we’re constantly looking at, we’re turning every
corner, looking for nuggets of wisdom that hold the key to solving I wanna win a Nobel Prize. (laughs) – New goals, new goals. – I wanna solve this problem. I always tell my science team
we’re gonna win a Nobel Prize. We’re gonna figure this out. So yeah, so my, this all and to your point, Austin, my story, and this all started
with my personal journey. I was diagnosed with rheumatoid arthritis. – [Austin] Yeah. – And at the time, I
was diagnosed in 2001. Went into remission. The protocol that I
adopted in treating my RA was using an antibiotic. And the protocol, I discovered at NIH, the largest hospital research
institute in the world funded by the U.S. government, right, looked at autoimmune disorders
as infectious disease. And this doctor, he was the
head of rheumatology there, said treat these autoimmune disorders as infectious diseases,
and use antibiotics. Well, I did and it worked. Six months in, six months
in, I was in remission. But I did a low dose,
long-term antibiotic therapy for a year and three months. – [Stephanie] Wow. – Fast-forward three years later. I had thyroid cancer. – What? – The first person in my entire family to have cancer, right? So had that happen. Fast-forward a year, two years ago. I read a paper linking the
use of Minocin and minocycline to thyroid cancer. – Wow. – Oh, my God. – So overuse of Minocin
leading to thyroid cancer. So physicians who are giving teenagers, there was a, in the article, it talked about a prevalence of thyroid
cancer with teenagers who were using Minocin
to treat acne, right? – Yeah. – Which is incredible. So I had a relapse in
my rheumatoid arthritis about seven-and-a-half years ago. And I wasn’t feeling comfortable about doing the antibiotic protocol again because of my understanding of
the microbiome at that point. And so, in my research,
I discovered the drugs that they were using to
treat rheumatoid arthritis, these biologics, were targeting
a very particular molecule, an inflammatory molecule,
called TNF-alpha. So I basically, as a bio
hacker, I reverse-engineered are there botanicals, is there
anything in the literature that shows that there are
botanicals or natural ways to block TNF-alpha, right? – [Stephanie] Right. – And I found the answer. Turns out that curcumin, curcumin, which is one of the
ingredients in Nutrafol – [Stephanie] Right. – Which is extracted from turmeric. – [Stephanie] Yeah. – Turmeric, as you know, is a food spice. So what I learned was that curcumin was an effective TNF blocker. But the problem is that
you had to take a lot of it because it’s not bioavailable. – [Austin] Right. – So it’s not efficient. But who cares, right? So I was taking six to 10 pills a day, between three and five
grams a day of curcumin. So I committed to this is my fix. And I’m starting to
feel the symptoms of RA. You wake up in the morning and feel like you’ve been
hit by a truck, right? And rheumatoid arthritis is a
highly inflammatory condition. So no coincidence that
my hair was shedding. It was thinning. It was wispy. I have a great head of hair today for a guy what was on the verge
of being bald six years ago. – Yeah. – And it’s thanks to the research and thanks to all the wonderful
ingredients in Nutrafol. So I’m taking my medicine, curcumin, in lieu of taking these biologics that have known side effects. And at the time, they were very expensive. They were maybe $10,000, $15,000
a month for an injection. – $15,000 a month? – Yeah, yeah, yeah. And there was a time
where insurance companies were not paying for it. – Yeah. – So I am a rebel. I’m a disruptor. I’m a misfit. I’m refusing my doctor’s advice. – Yeah. (laughs) – My doctors are because
I’m being stubborn and they don’t want the liability of me, because RA can lead to crippling. The first time I had it, I was told there was a 30 percent chance I was gonna end up in a wheelchair based on how fast it was
progressing through my body. So I’m taking curcumin. Boom, boom shiva. (laughs) Three months in, my symptoms are gone. – [Austin] Yeah. – I have no symptoms. I am symptom-free. And I still test positive for
the RA on the blood marker or the RA factor, R factor. And I am super excited. I continued taking my curcumin
for my rheumatoid arthritis. Six months in, my now business
partner, my best friend, we were out one night and
he says, “You look good. Actually your hair looks good. What did you do? What are you doing?” And I tell him my story. And I thought it was a coincidence. You know how you’re
hard on yourself, right? So conclusion, it looks like curcumin is improving the quality of my hair, and it has reduced my hair shedding. – Yeah. – Of course, now we know
if you lower inflammation – [Stephanie] Right. – You improve the signaling between the cell tower
and the cellphone, right? – [Stephanie] Right. – So hair follicles are follicling, they’re cycling, healthier cycling. The density is changing. And it was just a, it was a light went off. And what is the connection? – [Stephanie] Yeah. – So it turns out that that TNF-alpha is one of those inflammation molecules that is implicated in
compromised hair health. So no coincidence, there was
a tiny little nugget of wisdom in the literature buried in a paper. Nobody talked about it as a topic, right? It was just, it was
like just a little note. – Right. – And the light went off. And it was that ah-hah moment. And it became clear that
we were onto something. So my partner, Giorgos, in
that moment confides in me. And he says, “Well, I have
something to tell you about my, I have a hair story as well.” He tells me that he’s taking
finasteride for hair loss for nine years and was
experiencing sexual dysfunction. – [Austin] Right. – Low libido, sexual dysfunction. And he confided oh, did I just is that a HIPAA violation that I’m telling you that my partner (laughs) – You said it online once. (laughs) – Good. Well, I didn’t sign a form. He took a bullet for the team and went public with his story
after we launched Nutrafol and basically shared a
story that went viral. And we had something like
20 million impressions, 22 publications shared his story about a model engineer who was suffering from the side effects of finasteride, experienced sexual dysfunction, co-founded a supplement company for hair. – [Austin] Yeah. – For hair health. So when he confided that in me, I said, “Well, I know that there are natural alternatives to finasteride. Come for dinner and
let’s do some research. And let’s see if I can
point you in the direction and let’s see if I can
put a little program together for you.” – Yeah. – So that dinner, it was dinner. We had dinner, and then we sat at my desk for about five hours, side by side. And we sat there for the
next two years, every day. (laughs) Every day. So we ended up, that
dinner date turned into breakfast, lunch and dinner, breakfast, lunch and dinner, seven days a week. And it was so clear to us
that there was a white space in the industry. – [Austin] Yeah. – And that people were making
claims without evidence. People were not substantiating claims. People were borrowing science. They were basically borrowing the science of the benefits of using saw palmetto. But they were putting a
sprinkle of saw palmetto in their products, right? Yet the literature says
you need a minimum of x, 640 milligrams to have any efficacy. And so, we were connecting dots. We were saying, wait a minute, people are skeptical, and essentially they’re selling snake oil. And then the bulk of the products were DHT inhibitors and products for nutritional deficiencies. So everybody assumes, the
entire industry was assuming you had a protein deficiency,
a zinc deficiency, a biotin deficiency. So people were just packaging basic vitamins and
minerals and amino acids – [Austin] Yeah. – And making crazy claims. So that’s where we came in. And we were, we started
identifying really standardized, like going back to the original, the beginning of our conversation, we identified these
standardized ingredients. And we started realizing, my god, there are pharma grade ingredients – [Austin] Yeah. – That have evidence of efficacy. So we started identifying the mechanisms. and we just started, we had charts that were 30 columns wide. And I’m not a scientist. Neither was he. But we were very process-driven. And it became so clear that
we had found an opportunity to not only help ourselves,
but that we had an obligation to create a product and help people. And the first two people that we helped were my two sisters. I had an older sister. Actually three sisters. One sister wasn’t as bad. But they were my guinea pigs
on the woman’s formulation. They’re all close to my age, all suffering devastating
balding spots on their head, like really bad hair. And I thought, I had one sister who hadn’t been on a date in five years. And she confided in me that it was, oh, another HIPAA violation. But she confided in me that
she just didn’t feel confident. She’d lost her confidence as a woman. A single mom, wasn’t dating
because she was losing her hair. And so, that was the
beginning of our journey. We realized we’re onto something. We can help people, not just help ourselves, but help people. And that was how it all started. So we worked seven days
a week for five years. Last summer was the first summer we actually took off on weekends. We moved into our first
office in our third year. And we just moved into our new office. We just rented an 18,000
square foot loft-like space on Madison Avenue. We’re almost 90 people
here at the company. We’ve introduced 12 new products. We’re now, we’ve introduced
the systems-wide approach. We have boosters that can
increase the efficacy of Nutrafol. – [Austin] Right. – By helping the liver,
supporting your liver, supporting your thyroid,
supporting your adrenals, probiotics to support the gut, prebiotics. We have a digestive enzyme for that. So we’ve come a long way from two guys who started a business
in my apartment, sitting. Giorgos is a very, very tall man. He’s probably a head-and-a-half
taller than I am and very long arms. So his elbows were always
like leaning into my space. (laughs) And we were family. And we lived, we worked and
lived and played together. We would have sleepovers because we worked until
4:00 in the morning. And we said it’s more
efficient if you stay. Crash on my couch because
we have an 8 a.m. start. – Yeah. – So that was our life
for the longest time. Made a lot of sacrifices
to get where we are. And we’re so proud today. We have 1,500 practices. Yours is one of them
that sell our product. Dermatologists, plastic
surgeons, antiaging centers, endocrinologists, OB/GYNs,
functional medicine, naturopathic doctors. So we’ve been blessed that
people are really seeing, they’re clear that there’s something here, that we created something wonderful that has wonderful benefits
to hair, to the body. This is a do no harm product. – [Austin] Right. – It only has wonderful benefits – [Austin] Right. – To the body. So we’re really proud. We have three additional
clinical trials in progress. – [Austin] Yeah. – One at University of Miami. We have another one in
Chicago, one in San Diego. So we’ll have four published
clinical trials within the next – Where was the first one? – [Roland] University of Miami. – Okay. – And a renowned hair researcher
is leading that trial. So we’re very invested in research. It’s a big part of our DNA. And we consider ourselves, we were first an R&D. – [Austin] Yeah. – We really were an R&D. We were a research. We were not a marketing company. We didn’t go to a factory who said, “Hey, I have a hair, nails formula that you can just slap your label on.” And that’s what people do. – Right. You poured everything into making sure you had the best product to
get people actual results, to actually grow their hair back. – Exactly, exactly. – Not just, you know – Exactly, it was not it wasn’t a marketing stunt. It was truly rooted in research. And so, one important note. With all of that research, that’s how we met Dr. Sophie Kogan, who’s our chief medical advisor. – [Austin] Yeah. – We met her socially. And for three or four months, nobody knew she was a doctor. We were all friends. And Giorgos one day, she says to Giorgos, “So what do you do?” And Giorgos starts talking
about what we’re doing. And he stops himself. He says, “I don’t want to
bore you with the science. It’s probably you’re gonna
be in over your head. It’ll be over your head.” She looks at him and she
says, “Do you know I’m in the dermatology program at Downstate
University in Brooklyn?” (laughs) – Oh, really? – Right, so it was no way. So we invited Sophie very,
very early to come in, look at the formula, tweak it and essentially write the manifesto, the white paper which was
supposed to be a one-week project. And it turned into a nine-month
research project for her. So I didn’t know that she was
one of those OCD researchers. (laughs) – Yeah. – Who refuses to write
anything unless she has six degrees of separation
of evidence, right? And so, fast-forward 50
pages, 125 references. And that became the
manifesto that we presented to key opinion leaders when
we first launched the company – Yeah. – That wanted to know. We didn’t have a clinical
trial on the product, the finished product. But we had clinical trials on ingredients. – [Austin] Right. – So we had to convince our doctors, Dr. Doris Day in New
York, Dr. Jeanine Downie, Dr. Neil Sadick, all of
these KOLs in dermatology, that we had science. There was science behind the formula. – [Austin] Yeah. – And that document that Sophie created – A 50-page document. – Yeah. – Put us on the map overnight. – Yeah. – And before we knew it,
all of our KOLs were sharing anecdotal evidence that the
product worked for them. – [Stephanie] Right. – And they were experimenting
with some patients. We were sending cases of
free products to KOLs. We were sending cases of free
products to hair stylists, influencer hair stylists in
New York and in Los Angeles. And we basically, like a tree, we seeded, we seeded those products in the hands of influencers. And wow, people started coming back. “I want more,” “Can I
get some for my mother, my sister, my brother?” And we went viral within these
small circles of influencers. And that was, and then the
article that exposed Giorgos’ sexual dysfunction that
ran on Mashables.com – Yeah. – Ran, and we went from
zero to 60 overnight. – Wow. – Yeah, the phones blew up. The increase started coming in. – Question, just to wrap up that story. How soon was it after he came to you and he goes, “Hey listen,
I’ve got this problem because I’m taking this thing for my hair, but it’s causing problems down there?” From that moment, how long was it until he was able to fix this problem? – (laughs) down there. Oh, three to four months. – Oh, my God. – It was not long. – Yeah. – But because there is, but, you know, that’s
a really great question – Yeah. – Because it’s what, the reason why he felt confident, we were very good friends. – [Austin] Yeah. – And clearly that’s a
very vulnerable moment to share that with another man. – Oh, yeah. – [Roland] That I’m
experiencing sexual dysfunction. – Yeah. – A 6’3 gorgeous model with
shoulder-length hair, right? – Yeah. – And you can’t get it up, right? So when he disclosed that, the reason why he was
compelled to share that with me was because he had just read an article that confirmed sexual dysfunction post-discontinuation of
the use of that drug. – Right. – [Roland] He freaked out. – Yes. – So he said, “Wait a minute,
if I stop using this drug, there is a chance that
I will continue to have permanent sexual dysfunction?” – [Stephanie] Yes. – So that flipped him out. And that’s really, that’s
really what started this whole conversation. If he had not brought this up, this company never would have been born. – Right. – Because I didn’t
understand the potential. I didn’t see it as a commercial product. I saw this as a research
and connecting dots and satisfying a personal need for myself. And then of course when
a friend, a dear friend, tells me he has a problem, suddenly there’s a market
for your knowledge, right, and for a well-formulated,
well-designed product. – Yeah. – Right, right. That makes sense. That makes sense. That 50-page document that
Dr. Sophie Kogan put together, is that public or is that just – So it’s not public. But parts of it are. – [Austin] Yeah. – So we had two papers that we had a number of KOLs author two papers that were published in the
Journal of Drugs and Dermatology on our key nutraceuticals
and the mechanism of action – Right. – As well as our discovery and understanding of these new pathways that doctors weren’t talking about that we identified as culprits in compromised hair health, right? – [Austin] Yeah. – And so, the pathophysiology of hair loss and compromised hair, we
introduced these concepts to the medical community. And these are peer-reviewed
journals, right? – [Austin] Right. – So it goes in front
of a panel of academics. And they decide if this is novel, if this is new information. It was approved and published. So I’m also very proud of that. – Yeah. – Wow. – That’s awesome. – [Roland] Very, very proud of that, yeah. – I guess also wanted to sort
of wrap up your story too. You said about seven years
ago you were almost bald, practically bald, and now you
have this great head of hair. – Well, when I say bald, I’m sorry, when I say bald, it was like ultra thing. – [Austin] Okay. – I had no body. I had to basically keep it flat – [Austin] Yeah. – Because it wouldn’t stand up. And I was hiding all of
the receded hair line. It was very wispy. It looked like a Brillo pad on my head. (laughs) – Right, right. And it was the curcumin that
initially helped it, right? – Yes. – [Austin] Okay, got it. – Yeah, but that was only one part, right? – [Austin] Right. – So this represents a complete picture. This is more of the multi
targeting approach, right? – Right. You said there’s 22 different ingredients. – [Roland] Yeah. – At least in the men. And what’s the main difference between the men and the women? – The men and the women. – That’s a great question. So men produce higher levels
of testosterone than women. I should say women under the age of 40 are producing a lot less testosterone than women over the age of 40. – [Stephanie] Right. – So the men’s has a higher
dose of the saw palmetto – Right. – Because they have higher
levels of testosterone. – [Stephanie] Right. – Therefore higher levels of DHT. So we threw it in the
women’s in a lower dose – [Austin] Right. – Because we know that the bulk of women who have hair complaints were
in their mid to late 30s. – [Stephanie] Yeah. – So they’re beginning, obviously they’re beginning to age. And clearly they’re starting, their hormones are starting
to change slowly, right? So we included saw
palmetto for that reason. – [Austin] Yeah. – And we were the first company to really introduce that
in a women’s product as well as the ashwagandha, as well as the tocotrienol. So yeah, that’s the main difference. We did, just FYI, because
you have the old packaging. We rebranded this year,
about three, two months ago. – Right, yeah. – We introduced a new product for women in pre, peri and post menopause. – [Stephanie] Oh, good. – [Austin] Oh, wow. – It’s wonderful. It’s really wonderful. We’re so excited about that. So it’s available for sale. And we’re now preparing to do a massive launch with
the media, etc., etc. So the menopause formulation
has some additional ingredients that are targeting those hormonal
imbalances in that group. Really excited. I’ll send you a case of that for free. – Yeah! Woo hoo! – I’ve got to send you something. – Yeah. I guess my last question, my last question, and then I’ll let you ask
any questions if you have any – Yeah. – My last question is let’s
say I’m three years old. Explain to me how this can help my hair, as if you were talking
to a three-year-old. (laughs) – I thought I did. (laughs) No, no. No, no. So here is I guess the
best way to describe it is we, Nutrafol is a
combination of wonderful plants – Yeah. – That have the ability to heal the body. – [Austin] Yeah. – And as a consequence,
that is then reflected in improvement of hair,
improvement of skin, improvement of other annoying symptoms, annoying or – Right. – Symptoms that are I thought seventh grade was the you typically like to
target the seventh grade. – Seventh grade is good. – Yeah, yeah. Seventh grade is a lot
easier than a three-year-old. I was trying to dumb it down. But yeah, so Nutrafol is
an antiaging supplement using wonderful ingredients, like the highest quality plant ingredients that have been proven
to do wonderful things for the human body that
lead to better hair, just in terms of quality
and density, etc., etc. – Or healthy hair from the inside out. – Yeah. – Yeah, that’s really that’s actually it. So it’s inner wellness, healthy hair from the inside out. That’s probably the best
way to summarize it. – [Austin] Cool. – Yeah. – I feel like you covered
pretty much all of the questions – Yeah. – That we had laid out for you. So I really – [Roland] Great. – One of my last questions, which you actually
answered without us asking, was what’s coming down the pipe next as far as new products. And you just brought up
the menopausal ladies. So that’s exciting for
us because I would say we see a majority of men. We see about 75 percent
is the men population. – Interesting. – Yeah. So then of the 25 percent
ladies, I’m gonna go 50/50 with menopause and perimenopause. And so, for me, it’ll be nice
to kind of have something that separates the two of them – [Roland] Okay. – Because you have two
different individuals – Right. – So yeah, so I’m excited
to see what that product – [Roland] Okay. – And the difference between it. And thank you so much. – Well, I’ll send you lots
of information on it as well, lots of good study material. And then, for our next interview, I will ask you 50 questions (laughs) on the mechanisms of action, right? – Awesome. Okay, Roland, well thank you so much. – Wonderful. – We appreciate it. – What a pleasure, Austin. A pleasure, Stephanie. Thank you so much. Congratulations on your growth and all of the wonderful
things that you do to improve people’s lives
and all of the expertise and the specialties that
that you offer to people. Congrats. – [Stephanie] Thank you. – [Austin] You as well. – We’re all in it to help others. Really happy to hear that. (Laughs) – All right, thanks, Roland. – Thank you. Have a great – Thank you so much. Thank you, Austin. Thank you, Stephanie. Bye-bye. – [Stephanie] Bye.

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